LOOT - The Free-Ads Paper       Production Team Leader / Creative Director 1996 - 1998 Represented department interests at all managerial meetings during the newspaper's launch and first years on the market. Produced a weekly classified newspaper and a daily Web edition, using sophisticated, proprietary layout software. Directed 'the look' of the newspaper by creating clever cover concepts and implementing an international award-winning house style in 1998. Generated print and Web display advertisements for clients, produced PR and marketing materials appearing in subway, street and print campaigns.